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CAMOUFLAGE THE
INEVITABLE MESS.

When launching the all new Popeyes chocolate beignets we knew things would get messy. So to save everybody from the embarrassment we created the first hoodie that camo your powder sugar stains.
MEDIA COVERAGE
USA Today
Business Insider
People
Food & Wine
CREDITS
Matias Cachiquis - AD
Sai He - CW
Victoria Bonhomme - Intern
Jack White - Intern
Brynna Aylward - CD







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