A PODCAST THAT FITS YOU
Graphis: New Talent Annual 2020 (2020) - Gold
Podcasts listenership in the UK has grown exponentially in the recent past, yet only 4% of listeners listen to podcasts while commuting. Why is this happening? The answer to that question is simple. Podcasts are conversational in nature, and listeners often miss out on crucial information because their commute ends before the podcast.
But what if we can avoid the unnecessary chit-chat and at the same time make sure your podcast ends by the time you arrive at your destination?
Matias Cachiquis - Art Director
Ashutosh Thakar - Art Director
Parth Mevada - UX/UI Designer
Tuhin Parhi - Copywriter
A new feature in the BBC Sounds app that uses a specially designed algorithm, which filters out unnecessary content from podcasts while keeping the necessary bits intact. Giving listeners curated podcasts that are precisely timed to their commute.
HOW DOES IT WORK?
1. Open the BBC sounds app, and click on “On The Go”
2. Enter your commute time
3. Enter your listening preferences
4. Pick from the list of podcasts the algorithm specially curated for your commute.
5. You’re all set - Now press play and commute away.