As communication technology moves forward, from phones to social media, streaming to email, older generations are starting to feel more and more removed from the conversation. It’s easy for younger generations to forget that not everyone is quite as savvy. USPS wanted to create a series of print ads to remind us that sometimes new technology can be intimidating and new communication can be isolating. We want younger generations to connect with older in a way that we can all understand, the simplest way.