SWING AS A PRO, WHEREVER YOU ARE
Graphis: New Talent Annual 2019 (2018) - Silver
Summit Creative Awards (2018) - Bronze
Let's face it: Baseball isn't as popular as is used to be. With a 30% drop in popularity in the last 60 years, we can see that the younger generations aren't as interested in the slow-paced game as those before them.
That's why we created Budweiser Swing, a mobile game that encourages fans to interact and become part of the game by trying to match their own batting forms to those of their home team hitters.
The catch? Fans need to use their mobile devices as their bats.
Matias Cachiquis - Art Director
Jessica Simmons - Copywriter
To encourage fans into downloading the game we created a set of OOH prints that would be located in bus stops in the surroundings of the stadiums, and we also created neon signs for bars to create a shareable experience.