WHO WILL YOU LEAVE YOUR THINGS TO?

AWARDS

D&AD New Blood (2019) - Wood

Young Ones ADC Cube (2019) - Merit

New York Festival (2019) - Shortlisted

MEDIA COVERAGE

 

Ads Of The World

2018 has been deadlier for school children than deployed soldiers. Despite the exponential increase in gun violence, nothing has changed. Politicians responsible for the safety of the country haven't taken any effective measures towards the regulation of guns as they benefit from NRA's generous donations and backing. 

 

Schools should be an environment that fosters learning and growth, not a place for mass murders. We need a powerful way to call attention to this issue and make voters more conscious of their choices.  The future is in the hands of the next generations, it is only fair that they should be heard, however loudly it may echo.

 

 

CREDITS

Matias Cachiquis - Art Director

Juan Kurtzman - Art Director

Shatrunjay Devvrat - Copywriter

Martina Pellerey - Copywriter

THE

UNWILLING WILL

 

Harnessing the influential voices of March for our Lives, we will help all kids voice their fear to return to school. Before any election, high-school students would post their last will and testament, just as soldiers do before they’re deployed.

Kids will use the #VoteForOurLives, tagging the NRA-backed senators & congressmen from their own state, urging them to reconsider their positions, while spreading awareness of lax gun control laws.

 

HOW DOES IT WORK?

 

We leverage the multifaceted nature of Instagram, and its massive popularity, to give students the possibility to share their will.. The students will be able to record themselves reading their will on Instagram stories or use a specially designed template or just write their wills on a piece of paper and post it as a picture.

 

POST

 

VIDEO

 

TEMPLATE

 

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