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Proudly born in Jalisco, Mexico and brewed with a hundred years of passion, Estrella is an authentic “Cerveza Dorada.”
To launch Estrella’s new brand campaign, it was time to do something different. No cliches. No stereotypes. It was time to speak to a new generation of modern Mexicans-Americans. Those with pride in their heritage, but unafraid to forge their own path.
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